Historically the media has always captured the attention of consumers. Successful media companies produce great content and brands need to think the same way.
If you think about traditional media companies such as Condé Nast, it has a very diverse story and narrative. No matter what the subject is, a consistent story is shared acrosspaid, earned and owned media.
When you start to dissect what they do at Condé Nast, they are actuallystorytellers.
As a brand, you need tofigure out what story you want to tell and then figure out how to tell it. It’s not just for social platforms, but across every form of the customer experience. This can include paid advertising.
You have to think of every customer touch point for your business. Media companies are very good at having a consistent story across each touch point.
You’ll hear howbrands have a lot of power within their own companies to tell a story. You just need to figure out the right operational framework to make it come to life.
Our Services :
We help clients define an M&A strategy that reflect the changing landscape of industries, customers, and competitors. Clients count on us to help identify potential opportunities and targets for growth that align with their corporate strategy. Services include:
Strategic and operating model assessment
From financial, tax, operational and ITdue diligenceto transaction structuring, and financing options, our hands-on experience helps clients navigate the complex transaction execution process. Services include:
Identification of potential value levers
Bid and negotiation support
Capital and financial advisory
Integration and Divestiture
Integrationanddivestitureinvolve additional challenges, including costs, timelines, and disruption to business as usual. We help clients address end-state planning and integration/separation needs to be better prepared for day one and beyond. Services include:
Integration/separation planning and support
Sale purchase agreement
Financial agreement advisory
Purchase price allocation
Completion statement advisory
Day one readiness
Transaction services agreements
Integration program mobilization
Carve-out and stranded cost support
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